Firstly, we should not forget that almost everyone sometimes hears from various people everything about the same good. That’s the reason why, one of the most popular factors connected with this field is that the above presented term is connected with a temporary popularity of a product or service. On the other side, it cannot last too long, no matter how much money and resources would be put into making a commodity be the most popular. The reason why this kind fashion doesn’t last long at all is that in most cases on all of the markets the competition is relatively intense, which implies that for an innovation other rivals also response with something new. Hence, depending on how original a product is, a fashion connected with it can last either shorter or longer.
Furthermore, we ought to also keep in mind that the cycle of life of every product is considered to be, according to diverse books regards marketing, to be similar to the life of a human being. As a result, every businessman ought to be aware of the fact that a trend isn’t something that will last forever. This implies that even though a commodity developed by our business can meet with significant demand from various people, we need to also keep in mind that there is a significant probability that if we will not prepare ourselves for an answer from other companies, we may be very negatively surprised in the future, which proves that predicting possible scenarios for the future is pretty important.