A lot of people have tried to find out throughout the history what exactly a fashion is and why it even exists. The question is: what makes a product fashionable and desired by plenty customers? The doubts are especially bigger due to the fact that not always is this a topic of standard. Above all, the above mentioned fact is related to the impact of people, whose opinion is believed to be really important. Consequently, we are advised to keep in mind that a variety of people are subliminally convinced to a good even they are not totally sure whether it responds to their needs.